Embark on a Journey with JADE: Where Tradition Meets Modernity

JADE is more than a label—it’s a tapestry of tradition interwoven with contemporary flair, a testament to our love for India’s artisanal heritage and our fervent passion to craft a modern couture narrative.

Step into the world of JADE, where each garment tells a story. Some whisper tales of India’s rich arts and crafts, while others embody the spirit of the JADE woman—an embodiment of tradition seamlessly blended with her unique sensibilities, fueled by an insatiable thirst for life’s adventures.

Every JADE creation is a masterpiece, meticulously crafted with the finest materials sourced from around the world. Here, your individuality is at the heart of our design process, shaping each piece as much as heritage and innovation. From daring color palettes challenging conventions to Indian artisanship flourishing under our contemporary vision, each JADE outfit is a fusion of the past and future, an ode to timeless elegance.

At JADE, attention to detail, personalized storytelling, and a profound respect for craftsmanship define our ethos. We don’t just create clothing; we craft experiences—a personalized chronicle of design and identity. Our commitment to cultural sustainability not only shapes our creations but also paves the way for a luxurious journey that transcends mere aesthetics.

Meet the creative forces behind JADE—Monica Shah and Karishma Swali. Their journey is a fusion of experiences garnered from renowned Italian fashion houses and a deep-rooted love for India’s cultural heritage. Through JADE, they seamlessly blend the essence of India with global sophistication, transforming traditional handicrafts into contemporary classics.

Their mission extends beyond the realm of fashion. With JADE Couture, Monica and Karishma aim to spark conversations on cultural sustainability, inviting you to embrace tradition while embracing the future of Indian art and craft. Join us on a journey where tradition meets innovation, and luxury is redefined. Welcome to the world of JADE.