The Rise of Ayurveda in America: Meet Meerika Khanna founder of Rthvi
This episode of the Indian Community Podcast features an in-depth conversation with Meerika Khanna, the founder of Rthvi, an innovative Ayurveda brand specializing in eco-friendly and sustainable haircare solutions. Meerika shares her personal journey from being a global marketing director at SAP to embracing Ayurvedic practices and eventually establishing her D2C brand in the US.
She discusses the growing awareness and acceptance of Ayurveda in America, the importance of combining ancient wisdom with modern science for product development, and her commitment to sustainability in the beauty industry. Meerika also touches on the challenges and strategies of marketing a new brand, the role of diet in hair health, and offers mentorship to aspiring entrepreneurs.
