In a move that signals a new chapter for the world’s largest video-sharing platform, YouTube has appointed Gunjan Soni as the new Managing Director of YouTube India. With India being one of YouTube’s biggest and fastest-growing markets, Soni’s leadership is expected to drive innovation, growth, and deeper engagement within the creator economy.
Who is Gunjan Soni?
Gunjan Soni is no stranger to leadership and innovation. Before joining YouTube, she served as the Founding CEO of ZALORA, one of Southeast Asia’s leading fashion e-commerce platforms. Her career also includes significant leadership roles at companies like Jabong, Aditya Birla Group, and global consulting giant McKinsey & Company.
With a rich background in digital transformation, consumer insights, and business strategy, Soni’s appointment reflects YouTube’s focus on strengthening its India operations and supporting the evolving needs of creators and users alike.
Why This Leadership Move Matters
Gunjan Soni’s appointment comes almost a year after the departure of Ishan Chatterjee, the previous head of YouTube India. Her arrival at a time when India’s digital landscape is booming is highly strategic.
India is already YouTube’s largest audience base, with millions of daily users relying on the platform for education, entertainment, and entrepreneurship opportunities. Soni’s vision is expected to align closely with YouTube’s mission to empower local creators, expand monetization avenues, and support India’s digital-first economy.
In her new role, Soni aims to further strengthen YouTube’s impact by fostering innovation, enhancing partnerships, and building stronger community engagement across India’s diverse and dynamic audience.
The Road Ahead for YouTube India
YouTube India has already made major strides with the success of initiatives like YouTube Shorts, regional language content expansion, and creator support programs. With Gunjan Soni at the helm, the platform is likely to deepen its commitment to local talent, drive new content trends, and strengthen India’s position as a global content powerhouse.
As YouTube gears up for its next phase of growth in India, Gunjan Soni’s leadership is expected to bring fresh energy, strategic vision, and deeper community collaboration.