Hansgrohe, renowned for its premium faucets and showers, is accelerating its presence in India by unveiling 50 new stores this year, adding to its existing 170 outlets across 78 Indian cities. This expansion follows the introduction of a locally assembled ceramics line, aligning with Indian preferences and sustainability goals.
Highlighting India’s rising purchasing power and demand for luxury home products, Hansgrohe’s global brand marketing head, Marc Andre Pam, sees immense potential in the market. Gaurav Malhotra, managing director of Hansgrohe India, emphasizes the strategic advantage of local production in reducing costs and enhancing market penetration.
The expansion aims to revolutionize luxury bathroom retailing, reaching nearly 100 cities, including tier II and III locations. Through the “Partners in Excellence” campaign, Hansgrohe collaborates with architects and designers to create luxurious bathroom spaces. Digital campaigns further educate and attract potential customers.
With a holistic bathroom approach, Hansgrohe offers complete solutions ensuring design and functionality harmony. This strategy caters to the rapidly growing luxury bathroom market driven by India’s expanding middle class and preference for premium home products.
As India emerges as Hansgrohe’s fastest-growing market, the company positions itself to bridge the gap between luxury and premium segments, appealing to aspirational consumers.
