Levi’s has unveiled its largest store in India, a 9,150 square foot retail space in New Delhi’s Pacific Mall, which sees around 1 million visitors monthly. This store features Levi’s Icon design concept, offering an elevated shopping experience focused on the brand’s denim heritage, with indigo ceilings and ombre pillars. Bespoke elements, such as LED displays with visual animations, enhance the store’s modern appeal.

The store showcases a comprehensive range of Levi’s iconic styles, including the 501 jeans and Trucker jackets, alongside trend-focused collections for men and women. A standout feature is the Levi’s Tailor Shop, which offers customization services like embroidery and distressing, allowing customers to create personalized denim pieces.

Levi’s emphasized that this new store reaffirms its commitment to brand expansion and its direct-to-consumer strategy. The large footprint ensures that both new and returning customers can easily find their favorite styles and explore new offerings. This store is not only the largest in India but also the largest Levi’s store in a mall globally.

This opening is part of Levi’s broader strategy in Asia. In April, Levi’s opened its first store in Dhaka, Bangladesh, and reopened its store in CentralWorld mall in Bangkok, Thailand. Hiren Gor, Levi Strauss & Co.’s general manager for South Asia, highlighted that this store underscores the company’s commitment to providing an enhanced shopping experience through a direct-to-consumer approach.

Source: Rivet