Push Sports, a Delhi-based sports tech startup dedicated to reshaping the grassroots sports ecosystem through innovative technological interventions, has clinched a significant deal on Shark Tank India, securing Rs 80 lakh at a 4% Equity stake.

Leading the funding charge are Peyush Bansal (Co-founder of LensKart) and Vineeta Singh (CEO of Sugar Cosmetics). The startup’s founders reveal plans to raise a larger seed round while directing the current funds towards team expansion and facilitating expansion into new cities.

In a landscape where concerns like obesity, diabetes, autism, and depression among school-age children are on the rise, Push Sports aims to establish an ecosystem delivering structured sports education curated by trained coaches across ten sports for children aged 3 to 19 years.

Employing gamified assessment tools, the startup motivates students to maintain physical activity levels while nurturing technical and interpersonal skills, fostering holistic development.

Positioning itself as “India’s New Playground,” Push Sports revolutionizes the grassroots sports arena through structured sports education programs spearheaded by top-tier, certified coaches and innovative technological interventions.

With a mission to promote active outdoor sports as the primary fitness choice for children and young adults, Push Sports reports impacting over 6000 children across 15 locations in India to date, serving over 3000+ pay-to-play customers monthly.

Over the ensuing two years, the startup targets reaching 25,000+ schools/kids, with expansion plans spanning 6 cities.

Managing and developing sports arenas in key urban centers, Push Sports offers online booking for recreational activities and professional sports training under a pay-to-play model.

Seeking to bring the transformative influence of sports to every doorstep, Push Sports offers a comprehensive sports solution that redefines the sports experience and accessibility. Beyond academic institutions, the startup garners significant interest from professionals eager to become franchise owners.

Parth Sharma, COO of Sports Baazi and an investor in Push Sports, lauds the startup’s impact, stating, “Push Sports is not just revolutionizing the way young athletes train and learn; it’s redefining the very fabric of sportsmanship, discipline, and accessibility in a country with a rich and diverse sporting heritage.”