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How to sell to Big box retailers by Neha jain

In this episode of the Indian Community Podcast, hosts Amit Gupta and Rahul Mehra interview Neha Jain, Vice President of Global Sourcing and Product at Studio Ray. Neha shares her 17 years of extensive experience in strategic sourcing, product management, and selling to big box retailers like Costco, Walmart, and Sam's Club.

She provides valuable insights on common mistakes suppliers should avoid, the importance of adapting to customer feedback, and key strategies for negotiating favorable terms. Neha also discusses the process of getting products approved by major retailers, ensuring quality and consistency in production, and building strong business relationships.