Axis Bank, in collaboration with Visa, has launched the ‘PRIMUS’ credit card, a super-premium offering designed exclusively for India’s ultra-high-net-worth individuals (UHNWIs). Available by invitation only, this card caters to the country’s wealthiest clientele, offering unparalleled privileges under the Visa Infinite Privilege umbrella.
As India’s economy continues to surge, with its GDP reaching approximately $3.5 trillion and a growing number of billionaires and millionaires, the demand for specialized banking services has never been higher. The PRIMUS card is a direct response to this trend, crafted to meet the complex and luxurious needs of India’s elite.
Launched at exclusive events in New Delhi and Mumbai, the PRIMUS card offers its holders an array of bespoke benefits. These include access to over 10,000 global restaurants, private art gallery tours, invitations to elite sporting events, and curated luxury travel experiences. The card also provides privileged access to top global hotels, complete with complimentary perks, all managed through a world-class concierge service.
Arjun Chowdhry, Axis Bank’s Group Executive, emphasized the card’s role in the bank’s strategy to premiumize its client portfolio. He stated, “PRIMUS is the first-of-its-kind credit card, offering unparalleled access, luxury rewards, and bespoke experiences, tailored to meet the sophisticated needs of India’s most discerning individuals.”
Echoing this sentiment, Sandeep Ghosh, Visa India’s Group Country Manager, highlighted the card as Visa’s flagship offering in India, designed for those who seek only the best. “The Axis PRIMUS Card brings unique privileges and unparalleled experiences, backed by the trust and global acceptance of the Visa brand,” he said.
With the PRIMUS credit card, Axis Bank and Visa are setting a new benchmark for luxury banking in India, offering the ultimate experiential card for the nation’s elite.
Source: News 18