Swiggy, India’s prominent food delivery and quick commerce platform, has recently introduced a significant feature for Non-Resident Indians (NRIs) as part of its festive season offerings. The company launched international logins that allow NRIs to order food and gifts for their families and friends back in India. This new functionality aims to bridge the gap for Indians living abroad who wish to partake in celebrations and send thoughtful gifts home.
With this feature, NRIs can access Swiggy’s extensive range of services, including food delivery and Instamart for grocery shopping, ensuring their loved ones can enjoy local delicacies and festive treats directly. The service is designed to cater specifically to NRIs, allowing them to conveniently place orders from their international locations while still feeling connected to Indian traditions and festivities​.
This move by Swiggy comes at a strategic time, as the festive season in India draws near. Many families celebrate major festivals with special meals and gifts, making this a perfect opportunity for NRIs to engage with their cultural roots and support their families during these significant times​.
The initiative not only enhances customer satisfaction by addressing the needs of a global Indian community but also positions Swiggy as a versatile player in the competitive food and grocery delivery market​.
Moreover, this service reflects a growing trend among Indian tech companies to leverage technology for enhancing customer experience across borders. By offering NRIs an easy way to send gifts and food home, Swiggy reinforces its commitment to meeting diverse customer needs and enhancing user engagement​.
Source: economictimes.indiatimes.com