Rasa, a Washington D.C.-based fast-casual restaurant, is revolutionizing Indian cuisine in the U.S. by blending authenticity with modern accessibility. Founded by Sahil Rahman and Rahul Vinod in 2017, Rasa aims to redefine Indian food perceptions, often stereotyped as overly spicy or limited to buffets. Drawing inspiration from their families’ culinary traditions, the duo has introduced a vibrant, customizable dining experience that resonates with diverse audiences.
Rasa’s menu features build-your-own bowls, offering a variety of bases, proteins, and toppings. It balances traditional flavors like chicken tikka and turmeric shrimp with creative touches, such as chai soft-serve and Brussels sprouts. This approachable format invites diners to explore Indian cuisine at their own pace. Their focus on health and sustainability is evident, with over 80% of the menu being vegan and locally sourced ingredients used wherever possible​.
The restaurant’s growth has been impressive, expanding to three locations in the D.C. area, with plans for further expansion. Backed by recent funding from Relevant Partners, a female-led growth equity firm, Rasa is poised to scale its operations while maintaining its mission of cultural connection through food​.
Rasa’s ethos extends beyond the plate. During the pandemic, it partnered with initiatives like World Central Kitchen to provide meals for those in need. By combining innovation, inclusivity, and a commitment to community, Rasa has established itself as a culinary bridge, introducing a new generation to the richness of Indian flavors​.
Source: americanbazaaronline.com