Ranbir Kapoor is stepping beyond Bollywood and into the world of fashion with ARKS, his self-funded sneaker brand that’s already creating waves. From its first look reveal to its official launch date and vision, here’s everything you need to know about ARKS!

ARKS: The Big Reveal & Alia Bhatt’s Shoutout

On February 6, Alia Bhatt set the internet buzzing when she posted a promotional video of ARKS on Instagram. Her caption? “One dream, 10 years in the making! A self-funded, homegrown brand comes to life. Break a leg, baby!” The video teases Ranbir’s deep connection with Mumbai, featuring him cycling through iconic city landmarks like Marine Drive, the Bandra-Worli Sea Link, and a mural of his late father, Rishi Kapoor.

Launch Date & What to Expect

ARKS is set to officially launch on February 14, 2025, making it a Valentine’s Day gift for sneaker lovers! The brand is expected to offer a mix of high-quality, stylish, and performance-driven sneakers, designed for those who resonate with Mumbai’s energy and hustle culture.

Ranbir Kapoor’s Vision for ARKS

Unlike other celebrity-endorsed brands, ARKS is a 100% self-funded venture by Ranbir. In the promotional clip, he shares:

“I have traveled to many cities across the world, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail, and get back up again.” This philosophy will likely shape ARKS’ brand identity, making it a blend of Mumbai’s spirit and global sneaker culture.

Will ARKS Compete with Global Sneaker Brands?

With Bollywood stars like Hrithik Roshan (HRX) and Virat Kohli (One8) already leading fashion and athleisure brands, can Ranbir Kapoor’s ARKS carve out its own niche? If the teaser is anything to go by, ARKS aims to combine luxury aesthetics with everyday wearability, catering to a wide audience of sneakerheads, youth, and street-style enthusiasts.

Ranbir Kapoor’s Upcoming Projects

While fans eagerly await ARKS, Ranbir Kapoor is also busy with major film projects:

Love and War (Sanjay Leela Bhansali) – Featuring Vicky Kaushal & Alia Bhatt
Ramayana (Nitesh Tiwari) – Playing Lord Ram in the grand mythological saga

Should You Be Hyped for ARKS?

ARKS is not just another celebrity sneaker brand—it’s Ranbir Kapoor’s decade-long dream coming to life. With a launch date set, Mumbai’s culture at its heart, and a strong fashion-forward approach, ARKS could be the next big thing in India’s sneaker scene. Will it redefine Bollywood-backed fashion brands? Only time will tell!