A distinctive jewelry brand hailing from Guwahati, “A Little Extra” is renowned for its one-of-a-kind designs inspired by emotions and elements. Targeting individuals who crave originality in their adornments, the brand has carved a niche for itself in the market. Despite humble beginnings with a mere initial investment of Rs 5,000, “A Little Extra” has remarkably sold over 80,000 products since its inception. Boasting an extensive collection boasting more than 500 designs, the brand seamlessly blends traditional artistry with contemporary flair, all while maintaining reasonable price points.
In a bid to propel its expansion further, “A Little Extra” is currently on the lookout for a Rs 48 lakh investment in exchange for a 6% equity stake. Founded by Guwahati native Diksha Singhi, the brand’s journey is a testament to her entrepreneurial prowess. From its modest inception, Singhi has steered “A Little Extra” toward unparalleled success, embodying a vision of delivering unique, budget-friendly jewelry resonating with emotions and elements, catering to those who seek individuality. Skillfully intertwining traditional art forms with a modern touch, “A Little Extra” seeks to make a lasting impact on the jewelry market.
With a repertoire of over 500 distinctive designs, the brand ventures into the expansive Indian jewelry landscape, marrying emotions and elements with traditional and contemporary artistry. Bearing witness to significant growth from its humble beginnings, “A Little Extra” finds itself in a favorable position within the Indian jewelry sector. Recognized for its rich cultural heritage and diversity, this sector offers fertile ground for innovative brands like “A Little Extra” to flourish. Recently, “A Little Extra” made waves on Shark Tank India, where Singhi pitched her vision, seeking Rs 48 lakh for a 6% stake, valuing the startup at Rs 8 crore. The pitch sparked intense negotiations among the investors, with offers and counteroffers flying amidst heated debates over valuation.
Ultimately, after a flurry of negotiations, Singhi accepted an offer of Rs 60 lakh for 7.5% equity, maintaining the valuation at Rs 8 crore. The dramatic negotiations were peppered with intriguing commentary, including Aman’s remark, “Good product, bad sharks.” Looking ahead, Diksha Singhi plans to utilize the raised capital to diversify the product range, explore new markets, bolster technology and infrastructure, and ramp up marketing efforts, solidifying “A Little Extra’s” position as a beacon of innovation in the jewelry industry.
