E-commerce titan Amazon India has inked a Memorandum of Understanding (MoU) with the Global Alliance for Mass Entrepreneurship (GAME) as part of its Saheli program. The collaboration aims to overhaul the digital e-commerce landscape for women entrepreneurs, particularly in Tier-2, Tier-3 cities, and beyond. Furthermore, it pledges to support over 25,000 women entrepreneurs and artisans by furnishing them with indispensable tools, resources, and training essential for thriving in the digital marketplace, according to the company’s announcement.
The partnership endeavors to tackle the obstacles confronted by women entrepreneurs in accessing the digital economy. Both entities will offer workshops, training sessions, onboarding assistance, and continuous support without any financial obligations to bridge the skill gaps in digital marketing among these entrepreneurs. Amazon highlighted the emphasis on capacity building and the amplification of digital marketing proficiencies as pivotal aspects of this collaboration.
Women entrepreneurs will receive hands-on training and assistance on digital marketing strategies, performance marketing, product listing optimization, and advertising techniques. Significantly, this initiative will empower them to adapt to prevailing and forthcoming trends in the digital marketplace, providing access to invaluable data-driven insights and metrics to comprehend customer behavior and market dynamics, the company affirmed.
The Amazon Saheli program is tailor-made to empower women, facilitating their journey to becoming successful sellers on Amazon.
To date, the company asserts that its Saheli program has digitized over 1.8 million businesses led by women across rural, hyperlocal, and urban areas. These businesses offer a diverse array of products, encompassing apparel, jewelry, groceries, and more, on the e-commerce platform.