Flipkart Joins Quick Commerce Race Against Zepto, Blinkit, and Instamart

Flipkart, the ecommerce giant owned by Walmart and a key player in the Indian market alongside Amazon, is reportedly gearing up to enter the quick commerce sector. As per an Entrackr report, the company is set to roll out 10-15 minute delivery services in approximately a dozen cities within the next six to eight weeks.

This move positions Flipkart in direct competition with established players such as Zepto, Blinkit, and Swiggy’s Instamart, potentially reshaping the competitive landscape of the market. The quick commerce sector, known for its resilience and increasing popularity among Indian consumers, stands to undergo significant transformation with Flipkart’s entry.

This strategic expansion into quick commerce by Flipkart is not impulsive but rather a well-considered extension of its delivery capabilities. The company has been strategically bolstering its supply chain infrastructure, including the establishment of dark stores in major cities like Bengaluru, Delhi (NCR), and Hyderabad. This infrastructure is crucial for Flipkart’s vision, aiming not only to offer groceries but also a diverse range of products spanning electronics, fashion, and daily essentials, thereby broadening its market reach compared to competitors.

India’s quick commerce market, valued at approximately $45 billion, presents ample opportunities for disruption. Existing players like Blinkit, Instamart, and Zepto have demonstrated the sector’s potential through their rapid scaling and diversification efforts. With Flipkart’s imminent entry, competition in the quick commerce space is expected to escalate, driving innovation and expanding the offerings available to Indian consumers.

In response to inquiries regarding its quick commerce strategy, a Flipkart spokesperson highlighted recent investments aimed at bolstering delivery capabilities, including the introduction of same-day delivery in 20 cities. The spokesperson reiterated Flipkart’s commitment to meeting evolving customer expectations and emphasized ongoing efforts to excel in value, selection, and speed, hinting at further initiatives in the pipeline.