Indian Rapper’s High-Energy Set Marks Cultural Milestone on Global Stage

Hanumankind Ignites Coachella with Kerala’s Rhythmic Power and Hip-Hop Energy

Indian hip-hop artist Hanumankind set the stage ablaze at Coachella 2025, delivering a performance that boldly fused Kerala’s traditional Chenda Melam percussion with his signature hard-hitting rap. As only the second Indian artist to perform at the world-renowned music festival, his appearance marked a significant moment in global music — one that celebrated heritage, identity, and artistic innovation.

From Viral Roots to International Recognition

Hanumankind — real name Sooraj Cherukat — first turned global heads with his breakout track “Big Dawgs,” produced by Kalmi. The gritty, high-octane music video, filmed inside Kerala’s famed “Well of Death,” showcased stuntmen performing death-defying rides alongside Hanumankind’s unapologetic verses. The blend of local culture and cinematic boldness helped the video and track go viral, securing the rapper a devoted international following.

Chenda Melam Meets Hip-Hop in ‘Run It Up’

Building on his mission to represent Indian culture with global appeal, Hanumankind’s latest single “Run It Up” features the powerful beats of Chenda Melam — a traditional drumming ensemble from Kerala — layered with sharp lyrical delivery. The music video is a vibrant homage to India’s rich traditions, featuring martial arts like Kalaripayattu, Gatka, and Thang Ta, along with visual elements of the Theyyam ritual, creating a stunning blend of past and present.

Coachella’s Global Soundtrack Grows Louder

Coachella 2025’s lineup is a genre-spanning celebration, headlined by artists like Lady Gaga, Green Day, and Post Malone. Amid this eclectic mix, Hanumankind brought a uniquely Indian energy to the stage — a rhythmic, unapologetic sound that fused tradition with modernity. His performance drew enthusiastic crowds, intrigued by the raw percussion, cultural visuals, and commanding stage presence.

Redefining Indian Representation on World Stages

Hanumankind’s performance wasn’t just a concert — it was a cultural statement. By fearlessly blending regional heritage with contemporary hip-hop, he’s redefining what it means to be an Indian artist on the world stage. His Coachella set demonstrated that authenticity is not only respected — it’s celebrated. And with each beat of the Chenda drum, he echoed a broader message: Indian culture belongs on the global soundscape.