Indus Appstore Hits 1M Installs in 1 Month

PhonePe’s Indus Appstore, a prominent player in the UPI payment realm, has swiftly garnered over 1 million installations within a mere month of its launch. Impressively, the company notes that 45% of its user base hails from Tier II cities, attributing its success to a diverse array of app categories such as finance, games, and social media, which have resonated significantly with users.

Key to the Indus Appstore’s rapid adoption is its availability in multiple Indian languages, including Hindi, Marathi, Bengali, Gujarati, and Telugu, among others. This inclusivity ensures seamless navigation and usage for users from varied linguistic backgrounds. Akash Dongre, Co-founder and CPO of Indus Appstore, unveils the company’s ambitious plans to roll out new updates every 10 days, aiming to introduce features like video-led app discovery and voice search to enhance user experiences.

Furthermore, developers can anticipate enhanced merchandising tools and video-based app promotion opportunities, promising a superior product experience for both developers and consumers. The Indus Appstore has solidified strategic OEM partnerships with Nokia and Lava, with advanced discussions underway with several other major smartphone manufacturers. These collaborations are instrumental in Indus’s mission to pre-install the app store on 250-300 million devices by year-end, underscoring their commitment to an expansive reach.

Launched with the aim of fostering a more competitive and localized mobile app store economy for India, Indus Appstore boasts a catalogue of over 2 lakh mobile apps and games spanning 45 categories. Setting itself apart from other platforms, Indus allows users to select any third-party payment gateway for in-app billing without incurring any commission, offering greater flexibility to its user base.