Kings Group Hospitality expands with 12th outlet, Amritsr Restaurant, in Dubai’s JLT

Kings Group Hospitality (KGH), a leading food service provider in the Middle East, has expanded its operations by launching its 12th outlet, Amritsr Restaurant, in Dubai’s Jumeirah Lakes Towers (JLT) on May 20, 2024. Specializing in North Indian cuisine, this new venture marks a key milestone for KGH, which currently operates 12 restaurants across the UAE and Thailand under the Amritsr, Punjab, and China King brands. Led by Managing Director Vicky M. Sethi, KGH continues to focus on innovation and exceptional dining experiences as it expands its footprint in the region.

KGH’s journey began in India in 1970, when Manjit Singh, the CEO, laid the foundation for the brand that has since become a global name in food service. The company’s entrance into the UAE market in 2010 with Kulcha King saw rapid growth, and the sale of that brand in 2016 allowed KGH to diversify and strengthen its presence. Today, KGH is committed to pushing boundaries with innovative dining concepts and high-quality service, catering to diverse tastes across the UAE’s dynamic food service market.

The Amritsr brand is renowned for its authentic North Indian dishes, and its JLT location aims to meet the needs of Dubai’s thriving residential and professional community. Alongside its flagship restaurant, KGH’s vegetarian offering, Punjab by Amritsr, has become popular for its inventive vegetarian menu, while China King brings a flavorful Chinese cuisine experience. With over 550 professionals, KGH is well-positioned to continue shaping the future of the UAE’s restaurant sector, which is expected to grow significantly in the coming years.

Managing Director Vicky M. Sethi highlights KGH’s focus on delivering exceptional dining experiences, constantly innovating to meet customer demands. As the company looks to the future, it plans to introduce new concepts and brands to keep up with the evolving tastes of the UAE’s diverse population. KGH’s commitment to quality, service, and customer satisfaction ensures its continued success in the competitive food service industry.

Source: gulfnews.com