Prabhas’s film ‘Salaar: Part 1 Ceasefire’ has achieved a remarkable milestone by securing the third-biggest opening for an Indian film in Japan. Released on July 5, 2024, the film grossed JPY 23 million (USD 142K) in its opening week, screening at nearly 200 locations. This achievement reflects the growing popularity of Indian cinema in the Japanese market.
‘Salaar’ was a massive success in India, grossing Rs 700 crore, making it one of the most profitable films of 2023. Directed by Prashanth Neel, the movie has continued its success internationally. The film follows in the footsteps of other Indian blockbusters like ‘RRR’ and ‘Saaho’, which also performed exceptionally well in Japan.
In its first week, ‘Salaar’ grossed JPY 18.22 million (USD 113K) and added approximately JPY 5 million over Monday and Tuesday, bringing the total to JPY 23 million. Projections suggest that the first week could conclude with around JPY 28 million. This strong opening was anticipated due to the film’s wide release, but the Japanese market’s long-running and unpredictable trends will determine its ultimate performance.
The growing interest in Indian films in Japan is evident, with a significant increase in their inflow in recent years. This trend suggests that Indian cinema is carving out a niche in Japan, potentially making it a substantial market for Indian films over time.
The cliffhanger ending of ‘Salaar: Part 1’ has set the stage for the sequel ‘Salaar Part 2: Shouryanga Parvam’, with Prabhas set to start shooting on August 10.
Source: India Today