The Press Council of India (PCI) has advised print media to follow its guidelines on election reporting and the Norms of Journalistic Conduct, 2022, especially concerning paid news, for the upcoming Assembly elections. Assembly elections are set to take place in Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry in April, alongside bye-elections in eight Assembly constituencies across Goa, Gujarat, Karnataka, Maharashtra, Nagaland, and Tripura.
The PCI, in an official statement, urged newspapers to adhere to the ‘Guidelines on Specific Issues’ related to election reporting issued in 1996, as part of the Norms of Journalistic Conduct, 2022 edition. It stressed the importance of providing unbiased and balanced coverage of elections and candidates, cautioning against sensational or biased reporting.
Furthermore, the Council highlighted the need to avoid promoting communal or caste-based narratives, citing such reporting as prohibited under election regulations. It also warned against publishing unverified allegations or false statements about candidates, particularly those that could impact their electoral chances.
Media organizations were advised against accepting any form of inducements, monetary or otherwise, or hospitality from candidates or political parties. Additionally, newspapers were instructed not to endorse any candidate or party, ensuring equal opportunities for opposing candidates or parties to respond in cases where support is expressed.
The PCI also prohibited the publication of government-funded advertisements showcasing the ruling party’s achievements during the election period. It mandated strict adherence to all directives issued by the Election Commission of India and other election authorities to ensure fair and ethical election coverage.
