The Rajasthan Excise Department has implemented stringent penalties, including a Rs 50,000 fine for serving liquor without permission or violating licence terms. The state’s new Excise Policy (2025-29) has raised liquor prices by 5 to 10 percent and imposed stricter regulations on alcohol service at events to enhance revenue and ensure compliance. Licencing fees for alcohol service have also increased significantly.
The revised policy has led to a price surge in liquor across Rajasthan, affecting different categories differently. Country liquor prices have spiked by 8-9 percent, while liquor produced within Rajasthan is up to 8 percent costlier. Indian Made Foreign Liquor (IMFL) has seen a moderate increase of about 2.6 percent. The cost of beer has also risen, with canned beer prices escalating by up to Rs 33 per can.
Driven by escalating production costs, the Excise Department’s revisions are anticipated to generate an extra revenue of Rs 1,500 crore in 2026. The department has ramped up monitoring to combat illegal alcohol consumption and ensure adherence to licensing regulations. With most liquor shops in the state already auctioned, the government emphasizes revenue growth and stricter enforcement, advising event organizers to secure permits in advance to avoid penalties.
