Skoda Auto, the Czech automobile manufacturer, is actively exploring a strategic partnership in India to enhance its market presence. CEO Klaus Zellmer believes a “true partnership” combined with Skoda’s engineering expertise can create a winning combination in the Indian market, where the company aims to achieve a 5% market share by 2030.
Zellmer emphasized the importance of finding a partner that aligns with Skoda’s values and market strategy. “We’re currently discussing with many partners and must carefully choose the right one,” he said. This partnership could help Skoda launch high-quality products at competitive prices, leveraging local market proximity and procurement expertise.
Currently, Skoda retails the Kushaq and Kodiaq SUVs, along with the Slavia and Superb sedans, holding a 1.19% share of India’s passenger vehicle market in 2023. The company plans to introduce a lineup of electric vehicles (EVs) and SUVs to drive growth. Skoda’s future in India could be bolstered by Volkswagen Group’s existing relationship with Mahindra & Mahindra, sharing EV components and technology.
Skoda’s investment in the Indian market will depend on its partnership decisions. Even without a local partner, the company is prepared to invest independently. Skoda aims to launch a battery electric vehicle (BEV) by 2027-28 and is considering hybrids to cater to diverse consumer preferences.
Zellmer highlighted the challenge of cost in a price-sensitive market like India, suggesting that mild and strong hybrids could be more viable than plug-in hybrids. Skoda will continue to explore models for Indian consumers, including testing the all-electric Enyaq.
Source: Auto Car Professional
