New Delhi, March 27 (IANS) The Ministry of Information and Broadcasting on Friday introduced the new TV Ratings Policy 2026, bringing a major overhaul to how television viewership is measured in the country. The move is aimed at making the system more transparent, accurate, and accountable, while also opening the door for more players to enter the ratings business.One of the biggest changes in the new policy is the reduction in entry barriers. Earlier, companies needed a net worth of Rs 20 crore…
Latest TV Ratings Policy 2026 News & Updates
New Delhi, March 27 (IANS) The government on Friday unveiled the TV Ratings Policy 2026, aiming to make television audience measurement more transparent, independent and accountable, while also easing entry for new players in the sector.The new policy replaces the earlier 2014 guidelines and seeks to ensure fair practices, accurate data measurement and stronger oversight in the broadcasting ecosystem.Under the revised norms, the government has significantly reduced the entry barrier for companie…