Close Menu
  • News
  • Events
  • Entertainment
    • Indian Artists
    • Entertainment News
    • Community TV
  • Indian Food
  • Trusted Business
    • Business and Entrepreneurship
  • Sport
  • Stories
  • NRI
    • NRI Investment
Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Blog
  • Privacy Policy
  • Terms of Service
  • Book Tickets to India
Facebook X (Twitter) Instagram
Indian CommunityIndian Community
  • News
  • Events
  • Entertainment
    • Indian Artists
    • Entertainment News
    • Community TV
  • Indian Food
  • Trusted Business
    • Business and Entrepreneurship
  • Sport
  • Stories
  • NRI
    • NRI Investment
Indian CommunityIndian Community
Home » Celebrating India » Lost Indian Traditions Making a Comeback: How Millennials & Gen Z Are Reviving Cultural Roots
Celebrating India

Lost Indian Traditions Making a Comeback: How Millennials & Gen Z Are Reviving Cultural Roots

Rachna GuptaBy Rachna GuptaMarch 31, 2025Updated:March 31, 2025No Comments4 Mins Read
Lost Indian Traditions Making a Comeback: How Millennials & Gen Z Are Reviving Cultural Roots
Share
Facebook Twitter LinkedIn Pinterest Email

Indian culture is deeply rooted in traditions that have been passed down for generations. However, in the past few decades, globalization, urbanization, and the rise of Western influences led to the fading of many indigenous practices. But now, millennials and Gen Z are rekindling their connection with Indian heritage, bringing back lost traditions in food, fashion, wellness, and art.

This revival is not just about nostalgia—it’s about embracing sustainability, supporting local artisans, and fostering a deeper connection with our roots. Let’s explore how younger generations are reviving India’s cultural legacy.

1. Traditional Arts & Handicrafts: The Return of Handmade Excellence

For years, machine-made products overshadowed India’s exquisite handloom and handicraft traditions. But millennials and Gen Z are now valuing handcrafted goods, leading to a revival of:

a) Handloom Weaves & Textiles

• Sarees like Banarasi, Chanderi, Kanjivaram, and Ikat are making a stylish comeback.

• Fashion brands and influencers are promoting khadi, organic cotton, and linen, blending sustainability with tradition.

• Young designers are modernizing traditional textiles into fusion wear, making them more appealing to the younger crowd.

b) Indigenous Art Forms

• Folk arts like Madhubani, Warli, Kalamkari, and Pattachitra are gaining traction, not just in paintings but also in home décor, sarees, and accessories.

• Many small businesses are using social media to sell handmade, eco-friendly products, empowering rural artisans.

Example: Brands like Okhai and Taneira are supporting local weavers, and many young buyers are opting for handloom over mass-produced fabrics.

2. Ayurvedic Wellness & Homemade Remedies

With rising health concerns and awareness about chemical-based products, many young Indians are revisiting Ayurvedic wisdom and home remedies passed down by their grandmothers.

a) Natural Skincare & Haircare

• The shift from chemical-based cosmetics to homemade face packs, ubtan, and Ayurvedic oils is huge.

• Brands like Forest Essentials, Rthvi, Kama Ayurveda, and Juicy Chemistry are capitalizing on this growing demand.

b) Holistic Healing Practices

• Millennials and Gen Z are choosing Ayurveda, yoga, and meditation over Western medicine for preventive health.

• Practices like oil pulling, gut cleansing (Triphala), and Ayurvedic detox are gaining mainstream popularity.

Example: The rise of brands like Kapiva and Patanjali showcases the growing preference for herbal solutions over synthetic medicines.

3. Indian Clothing Beyond Festivals: Everyday Ethnic Revival

For years, ethnic wear was reserved for weddings and festivals, but younger Indians are now embracing traditional outfits in daily life.

a) Fusion Fashion

• Kurta-jeans, saree with sneakers, and dhoti pants are blending tradition with modern comfort.

• Sustainable fashion brands are making ethnic wear chic and wearable for daily use.

b) Men’s Ethnic Revival

• Once limited to festive occasions, kurta-pajamas, Nehru jackets, and juttis are becoming a style statement for men.

• Indian block-printed shirts and linen kurtas are now everyday wardrobe choices.

Example: Bollywood and influencers like Sabyasachi, Raw Mango, and The Loom are playing a huge role in popularizing everyday ethnic wear.

4. The Return of Organic Farming & Indian Superfoods

Fast food and processed meals once dominated Indian households, but now, a shift towards traditional, locally sourced foods is emerging.

a) Millets & Forgotten Grains

• With 2023 being declared the International Year of Millets, young Indians are rediscovering ragi, bajra, and jowar.

• Brands like Slurrp Farm and Millet Amma are making millets trendy again.

b) Cold-Pressed Oils & A2 Milk

• People are ditching refined oils for cold-pressed mustard, coconut, and groundnut oils.

• A2 milk and desi ghee from indigenous cows are becoming staples again.

Example: Homemade pickles, ghee, and masalas are being sold online by home entrepreneurs, reviving India’s food heritage.

5. Social Media’s Role in Cultural Revival

One of the biggest reasons behind this cultural revival is social media. Platforms like Instagram, YouTube, and Pinterest are fueling interest in Indian traditions.

• Sustainable fashion bloggers are making handloom sarees trendy.

• Food influencers are reviving ancient recipes like grandmother’s rasam, ghee-roasted makhanas, and millet rotis.

• DIY Ayurveda channels are helping Gen Z learn about Indian skincare secrets.

Example: Pages like “Suta Bombay” (handloom sarees) and “The Indian Ethnic Co.” (handmade clothing) have built a loyal community of young buyers passionate about tradition.

Why This Revival Matters

The return of lost traditions is not just about nostalgia; it has deeper implications:

✅ Sustainability: Handcrafted products are eco-friendly and reduce waste.

✅ Supporting Artisans: Buying from local weavers and craftsmen empowers rural communities.

✅ Health Benefits: Ayurveda and organic foods promote holistic well-being.

✅ Cultural Pride: Embracing Indian traditions preserves our rich heritage.

Millennials and Gen Z are proving that traditions can evolve with time. Whether it’s draping a saree for work, cooking millet-based meals, or using Ayurvedic skincare, the cultural revival is real—and it’s here to stay!

Are you embracing any lost traditions in your life? Share your thoughts in the comments! 💬👇

cultural roots Gen Z Lost Indian Traditions Millennials
Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
Rachna Gupta

I am an Indian woman deeply rooted in my culture, blending traditional Indian values with modern fashion trends. As a fashion influencer and marketing expert, I specialize in showcasing how Indian festivals and traditions can inspire everyday style, festive looks, and décor. From clothing and accessories to makeup and home decorations, I offer fresh, creative ideas that celebrate our heritage with a contemporary flair. My goal is to help Indians living abroad stay connected to their roots by sharing fashion trends, beauty tips, and cultural insights that can be seamlessly integrated into global lifestyles. Whether it’s styling the perfect festive outfit or creating a modern twist on traditional décor, I’m here to inspire and empower those who want to embrace Indian culture with style and grace.

Related Posts

Miss World 2025: A Grand Celebration of Beauty, Culture, and Purpose in Hyderabad

May 19, 2025

Why You Shouldn’t Miss Shaan’s Live Concert in Chicago – A Musical Night to Remember

May 19, 2025

10 Indian Fabrics That Are More Expensive Than Gold – The Luxury Weaves of India

May 14, 2025
Join Indian Community
Latest News

Karun Nair boosts case for Test team selection with double ton against England Lions

May 31, 2025

Maha artist creates ‘rangoli’ with four tonnes of powder to mark 300 birth anniversary of Ahilya Devi Holkar

May 31, 2025

IPL 2025: It ‘s a pleasure to be out there alongside Rohit, says Bairstow

May 31, 2025

Indian exporters worried over US tariff hikes on steel, aluminium goods

May 31, 2025

Re-tendering of Ghodbunder-Bhayandar projects: Voluntary move despite legal clearance, says MMRDA

May 31, 2025

Ishaan Khatter champions empowerment of Bollywood writer community

May 31, 2025

Three Kerala Maoist guerrillas charge sheeted by NIA in 2023 forest office attack (Lead)

May 31, 2025

WBSSC job case: Fresh notification may face legal challenges

May 31, 2025

Asian Athletics C’ships: Animesh smashes national record to clinch bronze, Vithya finishes third in women’s 400m hurdles

May 31, 2025

Centre to establish medical colleges in all ESIC hospitals with over 200 beds

May 31, 2025
Indian Community Near You
Afghanistan Algeria Angola Argentina Australia Austria Bahrain Bangladesh Belarus Belgium Botswana Brazil Bulgaria Cambodia Cameroon Canada Chad Chile China Colombia Congo Côte d'Ivoire Croatia Cuba Cyprus Czechia Democratic Republic of the Congo Denmark Djibouti Dominican Republic Egypt Equatorial Guinea Eritrea Ethiopia Finland France Gabon Gambia Georgia Germany Ghana Greece Guatemala Guinea Guyana Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Kenya Kuwait Kyrgyzstan Lao People's Democratic Republic Lebanon Liberia Libya Lithuania Madagascar Malawi Malaysia Maldives Mali Mauritania Mauritius Mexico Mongolia Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Niger North Korea Norway Oman Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Sao Tome and Principe Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia South Africa South Korea South Sudan Spain Sri Lanka Sudan Sweden Switzerland Syrian Arab Republic Tajikistan Tanzania Thailand Togo Trinidad and Tobago Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe

Community Outreach
  • Volunteering Opportunities
  • Indian Community Ambassadors
  • Appear On The Show
Facebook X (Twitter) Instagram Pinterest
  • About Us
  • Contact Us
  • Blog
  • Privacy Policy
  • Terms of Service
  • Book Tickets to India
© 2025 Designed by CreativeMerchants.

Type above and press Enter to search. Press Esc to cancel.

Lost Indian Traditions Making a Comeback: How Millennials & Gen Z Are Reviving Cultural Roots

Report

There was a problem reporting this post.

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Nonsensical spammy stuff
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member
  • Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .
Change Location
Find awesome listings near you!