Audi India has announced a price increase of up to 2% on its cars starting April 1, 2026. This hike will be implemented across the entire model range in the country. The decision is attributed to rising input costs and currency rate fluctuations, leading to increased expenses for the luxury carmaker.
Balbir Singh Dhillon, Brand Director of Audi India, mentioned that efforts have been made to minimize the impact of the price adjustment on customers. The price revision will affect the ex-showroom prices of all Audi models sold in India. The company, known for its luxury sedans and SUVs, regularly reviews prices to counter changes in costs and exchange rates.
Last year, Audi India reported selling 2,128 units in the country during the January-June period. The ‘Audi Approved: plus’ pre-owned car business demonstrated resilience, registering a 10% growth in the same period. With 26 existing pre-owned car facilities, the brand plans to expand its network further this year.
Dhillon, Head of Audi India, emphasized the brand’s focus on a luxury-first approach and exceptional customer experiences to enhance brand loyalty amidst market challenges.
