Bank of Baroda introduced ‘bob SAMVAD,’ an AI-driven multilingual conversational platform to enhance customer interactions in branches. The platform, launched by Department of Financial Services Secretary M. Nagaraju in Mumbai on March 28, aims to improve customer service through technology. ‘bob SAMVAD’ facilitates seamless communication between customers and bank staff in 22 languages, breaking down language barriers.
Developed internally, the platform offers real-time, two-way communication in text and voice across different languages. Customers can ask questions or communicate in their preferred language, which is instantly translated for staff, ensuring efficient service. Debadatta Chand, Managing Director and CEO of Bank of Baroda, highlighted the bank’s commitment to inclusive and accessible branches through technology and customer-centric design.
Initially, ‘bob SAMVAD’ will be implemented in 250 branches across states like Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, and Maharashtra. The platform will later expand across the bank’s network for wider usage. Department of Financial Services Secretary also visited ‘bob Forest,’ a sustainability project at the bank’s Mumbai office, focusing on biodiversity and clean air as part of its ESG initiatives.
In February, the Department of Financial Services organized a workshop at the Bank of Baroda Academy in Ahmedabad. The workshop aimed to discuss the government’s reservation policy in public sector banks, insurance companies, and measures to enhance financial services accessibility for persons with disabilities.
