In a move to support MSMEs, the government has introduced a guidebook aimed at helping them identify export prospects, understand market access requirements, utilize trade intelligence tools, meet international standards, and enhance export readiness. The guidebook, as per a Commerce Ministry statement, addresses common challenges faced by MSMEs, such as limited market information access, lack of knowledge about overseas buyers, struggles with international standards, and maintaining competitive pricing.
Launched by the Centre for Trade and Investment Law (CTIL) at the Indian Institute of Foreign Trade (IIFT) in partnership with the Confederation of Indian Industry (CII), the guidebook offers a practical roadmap by simplifying market analysis, explaining certification requirements, providing buyer identification guidance, and highlighting cost-effective trade intelligence tools. It aims to empower MSMEs to make informed business decisions and actively participate in global trade.
The publication launch was followed by a panel discussion focusing on opportunities for Indian MSMEs to venture into international markets through effective utilization of preferential Rules of Origin and cooperation mechanisms under India’s Free Trade Agreements. The discussion also covered strategies for identifying potential export destinations, understanding global standards, product positioning, diversification, and value addition to enhance competitiveness.
During the event, panelists stressed the significance of fostering trust and partnerships among MSMEs through joint ventures, participation in trade exhibitions, stronger institutional support, and effective utilization of the guidebook tools to integrate MSMEs into global value chains. The event brought together policymakers, industry representatives, trade experts, and MSME stakeholders to discuss practical strategies for boosting the global competitiveness of Indian Micro, Small, and Medium Enterprises (MSMEs).
The event concluded with an interactive question-and-answer session, allowing participants to interact with policymakers and industry experts on export preparedness, standards compliance, and market access.
