National Award-winning lyricist-singer Swanand Kirkire expressed his concern about the diminishing longevity of songs in today’s music industry. Kirkire highlighted the impact of technological advancements and artificial intelligence on the rapid production pace. He noted the increasing use of AI in various music-making aspects, emphasizing the uncertainty it brings to the industry’s future. Kirkire acknowledged the challenges posed by AI but also acknowledged the potential for new creative opportunities it may offer.
Kirkire, known for his acclaimed work, is currently involved in the series “Bandwaale,” available for streaming on Prime Video. His career has been marked by significant achievements, including multiple National Film Awards for Best Lyrics and a recent win for Best Supporting Actor. Kirkire’s versatile contributions extend beyond lyrics to acting and singing in various projects.
