Luxury automaker Mercedes-Benz has announced a price hike of approximately 2% across its vehicle lineup in India, effective from April 1, 2026. The decision is attributed to ongoing foreign exchange fluctuations and escalating input expenses. According to Brendon Sissing, the Vice President of sales and marketing, the price adjustment is primarily a response to the continuous depreciation of the Indian rupee against the euro, leading to higher operational outlays for the company.
Sissing emphasized that while Mercedes-Benz endeavors to absorb cost escalations, a price correction has become imperative to ensure the long-term viability of the business. He stated, “Starting April 1, we will be implementing a price correction of around 2% across our portfolio. This decision is largely driven by continued forex volatility, particularly the sustained depreciation of the rupee against the euro, along with rising input costs.” The company aims to implement the price increase judiciously to minimize the impact on customers.
Mercedes-Benz India plans to maintain its focus on providing premium offerings and top-notch customer service despite the price adjustments. Sissing affirmed, “While we always strive to absorb cost pressures, some price adjustment becomes necessary to maintain business sustainability. Our focus remains on ensuring minimal impact on customers while continuing to deliver best-in-class products and experiences.” The revised prices will be effective across the company’s product range in the Indian market starting April 1.
Audi India has also revealed a similar move, announcing a price surge of up to 2% commencing April 1, 2026. The decision by the German luxury carmaker is driven by escalating input costs and currency rate fluctuations, leading to an overall increase in expenses for the company.
