Prasar Bharati Launches WAVES OTT Platform: A Fusion of Heritage and Innovation

In a groundbreaking move, Prasar Bharati, India’s public broadcaster, has launched the WAVES OTT platform, combining India’s cultural legacy with the power of digital technology. This platform aims to bring India’s rich cultural heritage to a global audience, making it accessible at the touch of a button.

WAVES OTT will host a wide array of content, including archival footage of iconic shows, documentaries, and programs that showcase Indian art, culture, and traditions. By offering multilingual options, the platform ensures inclusivity and appeals to diverse audiences across the globe.

This initiative aligns with India’s vision of preserving its heritage in the digital era while catering to a tech-savvy younger generation. For non-resident Indians (NRIs) and global audiences, the platform is a bridge to Indian culture, providing easy access to their roots. Prasar Bharati’s foray into the OTT space reflects its commitment to innovation, bringing traditional content into the contemporary streaming domain.

With a focus on accessibility and quality, WAVES OTT integrates India’s historical archives with modern-day digital tools, ensuring the country’s artistic and cultural treasures are preserved for future generations.

Source: theunn.com