Latest Advertising News & Updates

New Delhi, March 24 (IANS) India’s media and entertainment (M&E) sector entered a decisive phase of scale, digital dominance and structural transformation in 2025, reaching Rs 2.78 trillion with a 9 per cent growth, outpacing nominal GDP expansion, according to a report.As per a joint analysis by the FICCI and EY, the M&E sector is expected to grow 2.8 per cent to reach Rs 2.86 trillion ($32.9 billion) in 2026, and Rs 3.3 trillion ($37.9 billion) by 2028.Digital media has emerged as th…

New Delhi, Feb 26 (IANS) Vice President C.P. Radhakrishnan will give away awards to top-performing students of the Indian Institute of Mass Communication (IIMC) at its 57th Convocation Ceremony for the 2024–25 batch to be held here on Friday, an official said.The event will also see Union Minister for Information and Broadcasting Ashwini Vaishnaw, who is also the Chancellor of IIMC, presiding over a function to lay the foundation stone for the new Academic Block and Hostel Block of the institu…

New Delhi, Jan 24 (IANS) Tech giant OpenAI has reportedly announced plans to introduce advertising in ChatGPT in the United States, placing ads on the free version and the low‑cost Go subscription while exempting Pro, Business and Enterprise users.OpenAI said that advertisements will be clearly separated from chatbot responses, will not influence outputs, and that it will not sell user conversations, according to multiple reports.The company also pledged to let users turn off personalised ads …

Mumbai, Dec 22 (IANS) Filmmaker Prakash Jha, who is set to attend the London Film Festival, has shared how the situation for independent cinema can be improved in India. The filmmaker spoke with IANS during the promotions of the London Film Festival, and said, “Eventually you look at it both ways. In terms of exhibition avenues, the multiplex gives you the bandwidth. What has gone wrong is the process of releasing films in multiplexes because whether your film is a INR 500 crore rupees film or…