Prakash Jha Shares Views on Improving Independent Cinema in India

Filmmaker Prakash Jha, attending the London Film Festival, discussed ways to enhance the status of independent cinema in India. Jha highlighted the challenges faced by independent filmmakers in securing exhibition avenues, particularly in multiplexes. He emphasized the need for a more practical approach to releasing independent films, suggesting that they should be given prime time slots at reduced costs. Jha noted the shift in advertising dynamics for independent cinema, with rising costs due to the global and national reach of advertisements. He stressed the importance of supporting independent cinema as a platform for societal dialogue and urged for better distribution avenues. Jha also pointed out the dominance of commercial films on OTT platforms, calling for dedicated spaces or collaborations with major platforms to showcase independent films. He underscored the significance of providing access and opportunities for independent filmmakers to continue their work.