Alappuzha, July 4 (IANS) Hoping to breathe fresh life into one of Kerala’s oldest traditional industries, the V.D. Satheesan government is planning to roll out a “One Coir Product for Every Home” campaign during the Onam season, urging households and government offices alike to purchase at least one coir product.The proposal, aimed at reviving domestic demand for Kerala’s iconic natural fibre products, emerged as the centrepiece of a comprehensive strategy to rescue the crisis-hit coir sector.Th…
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