New Delhi, June 12 (IANS) For years, smartphone buyers in India have largely focused on cameras, processors and design while making a purchase decision. However, as usage patterns continue to evolve, battery life is rapidly emerging as one of the most important considerations.According to a Counterpoint Research survey, battery life has now emerged as the most important purchase factor in the sub-20,000 segment, overtaking even the processor, especially as the competition in this bracket continu…
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New Delhi, April 24 (IANS) Global smartphone system-on-a-chip (SoC) shipments declined 8 per cent year-on-year in Q1 2026, a report showed on Friday.The ongoing memory crunch is impacting both smartphone OEMs and SoC vendors’ new product development while forcing them to optimise their product portfolios, said the report by Counterpoint Research.The premium segment has remained relatively resilient, with higher costs largely passed on to end consumers. Meanwhile, the entry-level OEMs are incre…
New Delhi, Feb 9 (IANS) The affordable 5G smartphone shipments surged over 1,900 per cent in India in 2025 (year-on-year), steered by aggressive pricing, enhanced availability of entry-level 5G chipsets and expanding nationwide 5G network coverage, a report showed on Monday.India’s smartphone market entered a phase of structural transition in 2025, marked by explosive growth in affordable 5G devices and sustained premium demand, and the most significant shift came from the Rs 6,000–Rs 8,000 …
