New Delhi, May 9 (IANS) The Competition Commission of India (CCI) has ordered a detailed antitrust investigation into French liquor group Pernod Ricard over allegations that the liquor major entered into exclusive arrangements with retailers in Delhi to promote its brands and restrict rival products in the market.The fair trade regulator said it found prima facie merit in allegations that Pernod Ricard and associated entities may have engaged in ‘exclusive dealing agreements’ aimed at increasing…
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New Delhi, May 9 (IANS) Fair trade regulator the Competition Commission of India (CCI) has ordered an investigation into French liquor group Pernod Ricard over allegations that the company extended financial assistance worth around Rs 200 crore to retailers in New Delhi in exchange for preferential stocking and promotion of its brands.The antitrust regulator’s order said the allegations relate to corporate guarantees provided by Pernod Ricard to help liquor retailers secure bank loans under De…