Browsing: summer

India is so sunny—almost every day across most regions—but if you take a walk down a bustling street, it’s rare to see people shielding themselves with hats, sunglasses, or even sunscreen. Despite the country’s tropical climate and intense UV exposure, sun protection remains an afterthought for a large part of the population. So why, in one of the sunniest countries in the world, do Indians seem to ignore basic sun safety habits? Let’s unpack the cultural, economic, behavioral, and environmental factors behind this surprising phenomenon. Cultural Perception: Endurance Over Protection In Indian society, enduring the sun is often seen as…