Does Salman Khan’s ‘Sikandar’ Signal a New Trend in Bollywood?
Age-Rating: PG
Language: Hindi
A Bollywood movie NOT releasing on a Friday? Sounds unreal, right? Well, Salman Khan’s Sikandar is rewriting the rules! The highly anticipated action-packed entertainer, directed by A.R. Murugadoss, is breaking Bollywood traditions with a Sunday release—a rare and strategic move aimed at maximizing the Eid holiday buzz. Set to hit the big screens on March 30, 2025, Sikandar has already ignited immense curiosity among fans. But why this shift from the usual Friday premiere? Let’s break it down.
Why a Sunday Release? The Strategy Behind This Bold Move
While Bollywood usually sticks to Friday releases to cash in on the weekend crowd, Sikandar is taking a page from Salman’s Tiger 3, which dropped on a Sunday and rode the festive wave successfully. The logic? Eid celebrations peak on Sunday, guaranteeing packed theaters. With an extended holiday period leading into Monday, the film gets a four-day extended opening—a surefire way to rake in massive box office numbers.
Bollywood insiders predict that this unconventional move could set a precedent for other big-budget releases in the future. If Sikandar breaks records, Sunday releases might become Bollywood’s next big trend!
What to Expect: Cast, Director & High-Octane Action
- Lead Star: Salman Khan
- Leading Lady: Rashmika Mandanna
- Director: A.R. Murugadoss (Ghajini, Holiday)
- Genre: Action-Thriller
With A.R. Murugadoss at the helm, expect a gripping storyline filled with explosive action, emotional drama, and power-packed dialogues. Rashmika Mandanna, the nation’s latest favorite, joins Salman in this high-stakes thriller, adding to the film’s mass appeal.
Can ‘Sikandar’ Outperform ‘Tiger 3’?
Despite its ₹140+ crore first-week collection, Tiger 3 didn’t perform as per expectations. However, trade analysts believe Sikandar could easily surpass those numbers, thanks to the Sunday release strategy, lack of major competition, and Salman’s massive Eid fan-following.
Additionally, overseas markets have already started advance bookings, showing strong pre-sales interest. The question remains—will Sikandar become Salman’s biggest blockbuster yet?
A Game-Changer for Bollywood?
With Sikandar breaking Bollywood’s traditional Friday release formula, this could pave the way for a new box office strategy. If successful, we might see other big films adopting the Sunday release model to cash in on holiday periods.
So, mark your calendars for March 30, 2025, and get ready to witness history in the making! Will Sikandar redefine Bollywood’s release trends? We’ll find out soon!