AI is revolutionizing the global advertising sector, with India set to emerge as a hub for AdTech leaders, as per a report by Redseer. The report highlights India’s strong foundation in engineering, technology, and global capability centers, fostering AI-driven product development.
The shift towards automated, data-centric advertising models, driven by AI, has propelled the global advertising industry past the $1 trillion mark. India is expected to play a pivotal role in this transformation, impacting various facets of advertising from media buying to customer targeting.
Redseer projects a significant growth in India’s digital advertising market, estimating a rise from $21 billion in 2025 to $33–42 billion by 2030. This growth trajectory will fuel further innovation in AI-led advertising within the country, aligning with the global trend towards digital ad spending dominance.
AI’s influence spans across all segments of the advertising industry, encompassing media, creative production, measurement, commerce, and customer engagement. The report emphasizes that AI is not merely an additional layer but a fundamental rewrite of the advertising landscape, reshaping operations simultaneously.
Mukesh Kumar, Associate Partner at Redseer Strategy Consultants, underlines the profound impact of AI on advertising, stating that the rebuilding of advertising infrastructure around AI aligns with India’s talent pool cultivated over the years. Indian AdTech firms are transitioning into global product entities, capturing software and platform margins, and moving away from traditional service-based models.
The acceleration of AI adoption is expected to fortify open ecosystems globally, enhancing competitiveness through robust data infrastructure, advertiser relationships, publisher integrations, and advanced AI capabilities.
