A unique initiative in Bihar’s Bhagalpur sees women from self-help groups leading the preparation of aromatherapy-based gulal for the upcoming Holi festival. This special gulal, infused with natural fragrances like rose, lavender, sandalwood, and kewda, aims to bring a blend of fragrance and health to the festivities. Not only does this aromatic gulal add vibrancy to Holi, but it also offers a skin-friendly and chemical-free option, suitable for all ages.
Women involved in these self-help groups are not only crafting the gulal but also independently managing its marketing and sales. With thousands of women participating in this endeavor, they receive training and sustainable livelihoods within their communities. Using natural ingredients and herbs like beetroot and spinach, these women create vibrant colors for the gulal, contributing to a meaningful cause and expressing their joy in being part of this initiative.
Holi, a significant festival in India, is celebrated with colors, sweets, and joyous gatherings across the country. The festival’s traditions include applying gulal to each other, wearing new clothes, and enjoying traditional delicacies like gujiya and thandai. Rooted in ancient India, Holi symbolizes the victory of good over evil, with rituals like lighting bonfires and smearing colors signifying the arrival of spring and new beginnings.
