The Cellular Operators Association of India (COAI) has called for a transparent, consultative, and technology-neutral approach in the technical evaluations of Direct-to-Mobile (D2M) broadcasting in India. COAI emphasized that recent tests did not align fully with the government’s framework and advocated for a more inclusive evaluation process. Lt. Gen. Dr. S.P. Kochhar, Director General of COAI, highlighted the significant implications of Direct-to-Mobile broadcasting on spectrum, networks, devices, and consumer safety.
Recognizing the importance of Direct-to-Mobile broadcasting, the Ministry of Information and Broadcasting (MIB) directed a comprehensive technical evaluation in September 2025. This evaluation included clearly defined Terms of Reference (ToR) and the participation of all relevant stakeholders. COAI expressed concerns about the recent D2M tests, citing issues with transparency, procedural fairness, and stakeholder participation, particularly from telecom operators and device OEMs.
COAI stressed the need for a comprehensive, technology-neutral evaluation to ensure network integrity, efficient spectrum use, and long-term digital growth. The industry highlighted that recent tests focused narrowly on certain parameters, such as interference and device heating, while overlooking critical technical and ecosystem-related aspects like device certification requirements, electromagnetic field compliance, and regulatory implications.
