As the Kerala Assembly elections draw near, the CPI(M) is grappling with internal discord within its social media unit. Key members, including former Deshabhimani journalists K.V. Sudhakaran, K. Mohandas, and E.S. Subhash, have resigned in protest against alleged unilateral decisions by M.V. Nikesh Kumar, the head of the party’s cyber division. Dissatisfaction has been brewing over Nikesh’s leadership style and growing influence within the party.
The rift comes at a critical time, amidst speculation that Nikesh might contest from a secure seat in Kannur. He has also been targeted by cyber attacks, with claims that he could undermine the ruling CPI(M). These internal tensions have further exacerbated the situation. CPI(M) State Secretary M.V. Govindan had personally endorsed Nikesh’s appointment to lead the social media team, aiming to enhance the party’s digital presence.
Despite efforts to revamp the digital outreach with a team of over 30 members, criticism has mounted within party circles. The cyber unit’s performance has been questioned, with concerns raised about its failure to effectively convey the government’s initiatives. The recent resignations have put the party leadership on the defensive, highlighting the challenges CPI(M) faces in strengthening its digital strategy amid the escalating electoral competition.
