The Office of the Principal Scientific Adviser to the Government of India and the Ministry of Information and Broadcasting have collaborated with Netflix to launch Inspiring Innovators-Naye Bharat Ki Nayi Pehchaaan. This initiative aligns with the vision of Atmanirbhar Bharat and emphasizes the role of storytelling, skilling, and start-ups in enhancing India’s innovation ecosystem.
Developed with the Netflix Fund for Creative Equity and executed by Graphiti Studios, Inspiring Innovators showcases the work of eight Indian start-ups recognized by the Office of the PSA for their contributions to social-impact innovation. Eight short, animated films featuring these start-ups have been created by students from various universities across India, including the National Institute of Design and Chitkara University.
The voiceovers for the films were done by participants from the Voicebox, a skilling project by Netflix in partnership with the National Film Development Corporation. Prof. Ajay Kumar Sood from the PSA mentioned that the initiative aims to highlight innovation with social relevance while enhancing skills and knowledge pathways. It brings together start-ups, students, and industry mentorship to build India’s innovation ecosystem effectively.
Mahima Kaul, Director of Global Affairs at Netflix India, expressed that Inspiring Innovators signifies a joint effort to acknowledge innovation that brings genuine social value. By merging storytelling with practical skilling, the initiative unites government, industry, and young creators to present ideas shaping India’s innovation landscape inclusively and meaningfully.
Designed as a storytelling-and-skilling-focused project under the Netflix Fund for Creative Equity, Inspiring Innovators offered hands-on creative exposure to 26 students from various parts of India. Half of the participants were women, with many hailing from Tier-2 cities. Mentored by experts from the National Institute of Design and Graphiti Studios, the students gained valuable industry insights and experience.
Dr. L. Murugan, Minister of State for Information & Broadcasting, highlighted that initiatives like Inspiring Innovators demonstrate how creativity can be utilized for societal benefit in the evolving landscape of storytelling and technology.
