Commerce Secretary Rajesh Agrawal emphasized that the India-Australia business case studies demonstrate how the trade agreement has created tangible opportunities for businesses to grow. Developed by the Indian Institute of Foreign Trade (IIFT) and Newland Global Group, the “Pitch Perfect Australia-India: Perfect Conditions for a $100 Billion Partnership” compendium showcases the real-world experiences of companies operating in both countries.
These case studies document the market-entry journeys, growth strategies, and insights from 30 organizations that have effectively navigated the Indian and Australian markets, as stated by the Commerce Ministry. Agrawal praised IIFT for spearheading this initiative, highlighting its importance for policy, industry, and academic stakeholders in enhancing the benefits of the India-Australia Economic Cooperation and Trade Agreement (ECTA).
Australian High Commissioner to India, Philip Green, commended the initiative and recognized IIFT’s role in promoting informed discussions on bilateral trade. He emphasized the significance of platforms that bring academia, government, and industry together to strengthen the strategic relationship between India and Australia. Joint Secretary Petal Dhillon also noted the increasing momentum in economic relations between the two countries.
Professor Rakesh Mohan Joshi, Vice Chancellor of IIFT, underscored the value of documenting real business experiences and transforming them into educational resources for industry and academia. He highlighted that collaborations like this demonstrate IIFT’s commitment to bridging research and practice to support India’s global trade expansion. The Commerce Ministry expects the compendium to be a practical tool for businesses, policymakers, and researchers in identifying opportunities, overcoming challenges, and showcasing successful cross-border partnerships.
