India’s start-up ecosystem is experiencing a phase of “cautious growth,” with a projected 70 to 120 start-ups set to be listed by 2030, according to a report by professional services firm Aon. Start-ups are anticipated to offer an average salary increase of 9.7% in 2026, indicating a slight moderation from previous levels but still competitive in attracting crucial talent.
As of January 2026, 23 start-ups were in various stages of preparing for initial public offerings, while around 25 had already submitted draft prospects with the regulator. The report highlighted a rapid shift in employee expectations, especially among younger generations, where benefits are becoming a significant factor in talent retention and attraction.
Employee demands for flexibility and personalization are on the rise, with 76% of employees expressing a willingness to exchange current benefits for more tailored options. Wellbeing has emerged as a top priority, with over half of employees expecting employers to actively support their financial, emotional, and long-term security needs.
Indian start-ups are displaying resilience despite global funding challenges. Investments are flowing into sectors like cleantech, green energy, generative AI, health technology, and fintech, aligning with sustainability goals and the growing efficiency of AI-driven solutions. Although global GDP growth remains sluggish, Indian start-ups are still attracting a significant portion of investments, with founders optimistic about an improved funding landscape by 2026.
While optimism prevails, hiring trends show a mixed outlook, with many organizations maintaining or selectively adjusting their workforce instead of aggressive expansion. The majority of start-ups anticipate positive revenue growth in 2026, emphasizing financial discipline while strategically investing in impactful roles and capabilities.
