Musician King, known for hits like “Maan Meri Jaan” and “Oops,” has launched a new track titled “Jo Ishq Hua,” portraying enduring love without grand gestures. Set in Jaipur, the music video narrates a love story from childhood to marriage ceremonies, blending nostalgia with celebration.
The video captures traditional wedding rituals like Haldi and Varmala, transitioning from school-day romance to present-day joy, accompanied by a cinematic musical journey. King, a former MTV Hustle finalist, aimed for a cinematic yet intimate feel, expressing warmth and love through the song’s progression.
Actress Shriya Pilgaonkar features in the video, offering a glimpse into King’s upcoming album, “Raja Hindustani.” She praised the song’s soft, romantic essence and emotional depth, predicting that audiences will resonate with its slow, lingering love story. “Jo Ishq Hua” is now accessible on major streaming platforms.
