The National Agriculture Market (e-NAM) platform is revolutionizing agricultural trade in Rajasthan by digitally connecting 173 mandis, offering farmers enhanced market access and transparent trading opportunities. Launched in 2016 under Prime Minister PM Modi’s leadership, e-NAM enables farmers to sell their produce nationwide, ensuring fair price discovery and prompt digital payments to their bank accounts. The upgraded e-NAM 2.0, introduced in 2026, facilitates inter-state trade with advanced features like automated bidding, demand-supply analytics, and financial technology integration.
e-NAM in Rajasthan has united over 15.55 lakh farmers, 87,509 traders, and 27,989 commission agents on a single platform, with 546 Farmer-Producer Organisations also registered. The platform has facilitated the trading of 138 commodities, resulting in over 3.16 crore metric tonnes of agricultural produce worth Rs 1,30,772 crore being exchanged from 2016 to January 2026. Rajasthan has notably excelled in e-trade volume, ranking first nationally, and has adopted Artificial Intelligence-based quality assessment systems in 134 e-NAM mandis for efficient testing of agricultural produce.
Furthermore, e-NAM actively promotes digital transactions, enhancing financial inclusion for farmers in Rajasthan. The state has processed e-payments exceeding Rs 505 crore through 44,711 transactions, ranking fourth nationally in e-payment adoption on e-NAM. To incentivize digital transactions, the state government has integrated the E-Payment Incentive Scheme with the Krishak Upahar Yojana, offering cash rewards to farmers and traders conducting secure e-payments. Users can seek assistance through the toll-free helpline 1800-270-0224 for prompt grievance redressal and technical support on navigating the platform effectively.
