The FIFA World Cup fever is about to reach Kerala homes in a unique way as Supplyco introduces its special promotional initiative, ‘Supplyco Soccer Eleven,’ catering to football enthusiasts and consumers. Supplyco, the Kerala State Civil Supplies Corporation, is a government agency ensuring the availability of essential goods at reasonable prices in the state. Starting from June 15, the scheme will connect 11 top World Cup teams with 11 popular Sabari products, offering discounts based on the teams’ performance in the tournament.
The discount percentage on a Sabari product linked to a team will be determined by the number of goals the team scores in each match, excluding penalty shootouts. The discount will be adjusted after every match according to the team’s latest goal tally and will be valid until the start of the team’s next game. Once a team exits the World Cup, the associated offer will also cease. The 11 teams featured in the campaign are Brazil, Germany, Netherlands, Spain, Belgium, France, Argentina, England, Portugal, Croatia, and Morocco.
Each team is linked to a specific Sabari product such as Sabari Sambar Powder for Netherlands, Sabari Puttu Powder for Spain, Sabari Payasam Mix for Argentina, Sabari Super Fine Dust Tea for Belgium, Sabari Chilli Powder for Portugal, Sabari Coconut Oil for Croatia, Sabari Salt for England, Sabari Hotel Blend Tea for Morocco, and Sabari Gold Tea for France. The scheme also includes a World Cup twist where if any of these 11 teams wins the tournament, the associated Sabari product will be offered at a special discount.
The aim of this initiative, according to Supplyco officials, is to merge the global football extravaganza with everyday shopping, providing an engaging experience for both football enthusiasts and shoppers. This World Cup-themed discount will complement the existing offers at Supplyco outlets, integrating grocery shopping into the football festivities.
