Pithora painting, a traditional tribal art form from Central Gujarat, will be highlighted at the upcoming Vibrant Gujarat Regional Conference (VGRC) and the Vibrant Gujarat Regional Exhibition (VGRE). The events aim to promote industrial and economic development alongside the state’s handicrafts and cultural heritage. The initiative aligns with the vision of “Developed India@2047” and “Vocal for Local”, featuring GI-tagged products and traditional crafts from central Gujarat.
The VGRC for the Central Gujarat region is set for June 29 and 30 at GSFC University in Vadodara, while the VGRE will run from June 29 to July 3. Pithora painting, historically a ritual art form, will be a key exhibit at the events. Traditionally practiced by the Rathwa, Bhil, and Bhilala communities, these paintings have transitioned from mud walls to canvas and paper, reaching wider audiences and providing income opportunities for artists.
The art form, which received a geographical indication (GI) tag in 2021, maintains its symbolic language despite evolving in medium and market. The Gujarat State Handloom and Handicrafts Development Corporation Limited has been supporting Pithora artists through training programs and direct procurement of artworks. Institutional backing has facilitated the expansion of market access for artisans, leading to increased income sources beyond local demand.
Pithora artist Naran Rathwa mentioned that institutional support has significantly broadened market access for artists. The initiative has not only brought recognition but also economic stability for artisans like Padma Shri awardee Paresh Rathwa. Organized platforms have helped artists understand market expectations better and increased visibility for their work. As VGRC and VGRE approach, Pithora art is expected to be a cultural highlight, showcasing the blend of tradition and modernity in Gujarat’s tribal art scene.
