New Delhi, Feb 25 (IANS) Social media platforms currently influence 77 per cent of retail purchase decisions in India, with Meta platforms driving 96 per cent of social discovery, a report said on Wednesday.The report from Meta and Retailers Association of India (RAI) said short‑form video and creators are accelerating product discovery, with 97 per cent of consumers watching short videos daily and 60 per cent of time on Facebook and Instagram spent on video.The report noted that 72 per cent o…
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Mumbai, Feb 24 (IANS) India’s e‑commerce market, currently at $120–140 billion, is projected to reach $280–300 billion by 2030, even as it remains 7–8 per cent of total consumer spending, a report said on Tuesday.The report from Boston Consulting Group said that even amidst rapid growth of e-commerce offline retail remains resilient, having grown at an annual rate of 13-14 per cent over the past four years.Market is entering a phase of coexistence between online and offline retail, wit…