Latest CyberMedia Research News & Updates

New Delhi, July 22 (IANS) Apple’s iPhone 17 series emerged as the company’s strongest-selling smartphone lineup in India during the second quarter of 2026, accounting for 44 per cent of its total iPhone shipments, according to CyberMedia Research (CMR) on Wednesday.The research firm said the iPhone 16 series followed closely with a 40 per cent share of Apple’s shipments during the quarter, it stated.The iPhone 17e contributed 6 per cent of shipments, while the iPhone 16e accounted for 5 per cent…

New Delhi, July 13 (IANS) AI becomes central to smartphone purchases, as 68 per cent consumers prioritised AI features and 82 per cent said transparent data practices and trust as key drivers of smartphone purchases, a report said on Monday.The report from CyberMedia Research (CMR) said 61 per cent consumers believed on‑device AI processing improved responsiveness and privacy.The firm said AI is now a core purchase driver with consumers preferring performance (78 per cent), camera quality incl…

New Delhi, June 25 (IANS) Apple’s decision to raise prices for select MacBook and iPad models marks a broader shift in the consumer electronics industry, with surging memory costs and AI-driven demand for semiconductors forcing manufacturers to reconsider pricing strategies, analysts said on Thursday.The price hikes come after Apple indicated that it could no longer fully absorb rising component costs, particularly for memory and storage chips that have witnessed sharp increases amid strong de…

New Delhi, June 22 (IANS) Nearly 78 per cent of micro, small and medium enterprises (MSMEs) now rank operational efficiency as their top priority for the year ahead, outpacing revenue growth and customer acquisition, a report said on Monday.India’s MSMEs are rewriting their growth playbook, the report from CyberMedia Research (CMR) said, as 71 per cent prioritised revenue growth and 64 per cent named customer acquisition as top priority.The report revealed that MSMEs are undertaking a strategic …

New Delhi, June 4 (IANS) Nearly eight in 10 smartphone users, or 79 per cent of users, experience call drops or connectivity interruptions while travelling on Indian highways, a report said on Thursday.The report from CyberMedia Research (CMR) said the survey of 2,000 smartphone users aged 18–35 across New Delhi, Mumbai, Bengaluru and Kolkata found disruptions are impacting working professionals both financially and emotionally.“India has made real progress in expanding mobile coverage, yet …

New Delhi, May 18 (IANS) India’s electric passenger vehicle market surged 57 per cent year‑on‑year in the first quarter of 2026, outpacing overall passenger vehicle growth of 13 per cent driven by superior charging infrastructure, competitive pricing and connectivity features, a report said on Monday.The report from CyberMedia Research (CMR) said connected EVs grew 67 per cent year‑on‑year and that digital cluster adoption jumped 55 per cent, with penetration rising from 35 per cent to…

New Delhi, April 21 (IANS) Apple CEO Tim Cook, who is set to step down in September, leaves behind not just a $4 trillion company, but a fundamentally repositioned India story that his successor, John Ternus, will be expected to take forward. The company’s strategic push in India is likely to gather further momentum under Ternus, with experts underscoring the country’s growing importance as both a manufacturing hub and a key consumer market.According to experts, under Cook’s leadership, In…

New Delhi, Feb 13 (IANS) US tech giant Apple on Friday unveiled the barricade for Apple Borivali, its sixth store in India and second in Mumbai — in a market which has seen the company’s production and exports touching new highs.According to the iPhone maker, the new store features the distinctive peacock-inspired visual identity first introduced at the September 2025 openings of Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune, and more recently at Apple Noida.The design signals confi…

New Delhi, Feb 9 (IANS) The affordable 5G smartphone shipments surged over 1,900 per cent in India in 2025 (year-on-year), steered by aggressive pricing, enhanced availability of entry-level 5G chipsets and expanding nationwide 5G network coverage, a report showed on Monday.India’s smartphone market entered a phase of structural transition in 2025, marked by explosive growth in affordable 5G devices and sustained premium demand, and the most significant shift came from the Rs 6,000–Rs 8,000 …

New Delhi, Jan 24 (IANS) Apple had a strong year in 2025 as iPhone shipments grew 24 per cent year-on-year (YoY) in 2025 compared to 2024, data showed on Saturday.According to a report by CyberMedia Research (CMR) accessed by IANS, the iPhone shipments in 2025 outperformed iPads, which saw a modest growth of 2 per cent.“Apple’s full-year 2025 performance in India reflects healthy underlying demand dynamics,” Prabhu Ram, VP-Industry Research Group, CMR, said.“iPads remained resilient, sup…