New Delhi, Jan 5 (IANS) India’s cinema advertising space is set to change significantly as PVR INOX has partnered with Ikonz Studios to launch the country’s first full-stack, IP-driven holographic engagement platform.The new initiative aims to move cinema advertising beyond traditional on-screen commercials and posters towards immersive, interactive experiences inside cinema premises.The platform introduces life-like, three-dimensional holograms in cinema foyers and common areas, allowing au…
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